Intiaro Launches AI-Powered Furniture Matching App

Furniture World News Desk

GREENSBORO, N.C. – Intiaro has unveiled OKSOFA.ai, a swipe-based app designed to help shoppers discover furniture that matches their personal taste through an experience modeled on dating apps.

The concept, developed by Intiaro CEO Pawel Ciach, invites users to browse furniture displayed in a variety of room settings and swipe right if they like what they see or left if they don't. After as few as 10 to 20 swipes, the system begins identifying patterns in what the user responds to, learning not only preferred furniture styles but also favored room aesthetics, layouts, and atmospheres.

“Looking for the right sofa is almost identical to looking for the right partner,” said Ciach. “There are analytical aspects — size, functionality, durability — but there's also a strong emotional component. In the end, visual appeal matters a lot and often becomes that deciding factor.”

As the system refines the user's taste profile, the next set of products and spaces adapts to reflect their emerging design preferences. The experience is powered by large libraries of photorealistic product visuals that place furniture into a wide range of interior environments using Intiaro's scalable visualization technology, allowing a single product to appear across many room scenes and design styles without traditional photography.

Intiaro describes OKSOFA as a showcase of what a future direct-to-consumer furniture retail experience could look like — one where brands and retailers better understand each shopper's aesthetic preferences and dynamically adapt the content they present.

The company notes that while OKSOFA launched as an April Fool's concept, the underlying technology is real. Intiaro's AI Photo Studio already allows furniture brands to generate photorealistic lifestyle and product images at scale, placing products into countless environments and styles in minutes.

“On a serious note, we plan to launch the Customer Taste Discovery Service this year, which will give retailers and brands the ability to use the power of AI to learn customer taste and make recommendations on the fly,” said Ciach.

About Intiaro
Intiaro Inc. is a leading provider of 3D and AI solutions and augmented reality technology, specializing in the home furnishings industry. We partner with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Based in Greensboro, N.C, we also have technology and support teams in Poland. For more information, visit www.intiaro.com.