Wonder, 3D Cloud Launch Furniture Configurator
Furniture World News Desk
Tampa, FL – Wonder, a sales acceleration platform provider for the furniture industry, and 3D Cloud announced a new integration to bring real-time 3D visualization to in-store furniture shopping. The partnership allows showroom guests to customize configurable pieces by selecting fabrics, colors, and configurations and seeing the finished product rendered in 3D before purchasing. Best Home Furnishings is the launch brand partner, with a full catalog rollout planned for early May 2026.
Solving Custom Furniture's Biggest Challenge
Custom furniture shopping has long presented a challenge: how do customers confidently choose from thousands of fabric options, styles, and configurations when they can't see the finished product? Wonder's integration with 3D Cloud addresses this by letting showroom guests preview what their custom piece will look like before buying, with pricing updated in real time as they select from available components, options, colors, and fabrics.
“When you're choosing between hundreds of fabric swatches and multiple configuration options, it's hard to picture the final result,” said Kaspar Fopp, CEO of Wonder. “While configurators existed on websites, they weren't integrated into the in-store experience. Guests end up with a configured item on a website cart, separated from everything else. This disconnected experience made the configurable furniture feel like a foreign object in the sales process.”
Benefits for Retailers
For Best Home Furnishings dealers, the integration offers several advantages:
Increased Customer Confidence: Shoppers who can visualize their custom choices are more likely to complete purchases and less likely to experience buyer's remorse.
Reduced Decision Time: Instead of agonizing over fabric books and trying to imagine combinations, customers can see options instantly and make faster, more confident decisions on the device of choice: self-service kiosks, tablets, or personal devices.
Fewer Returns and Exchanges: When customers see exactly what they're ordering, there are fewer surprises upon delivery and significantly fewer costly returns.
One Experience, Every Channel: Whether customers are browsing in the showroom on a kiosk, continuing research on their phone, or finalizing choices from home on a laptop, they get the same visualization tools throughout the purchase process.
Competitive Differentiation: Dealers offering this technology stand out in a crowded market, attracting shoppers who expect modern shopping experiences.
“This isn't just about cool technology — it's about solving problems that cost retailers sales as well as eliminating customer frustration,” says Brian Lange, President at Best Home Furnishings. “When guests can see what they're creating in real-time, they move from uncertain to excited. And when it's truly integrated into the in-store shopping journey, for our retail partners this becomes the difference between browsing and buying. We're thrilled to be the launch partner for this in-store innovation.”
What Customers Can Do In-Store
Through Wonder's integration with 3D Cloud, Best Home Furnishings customers can:
Instantly preview fabric and leather choices on their selected furniture piece in photo-realistic 3D with minimal load times
Compare options side-by-side to see how different colors and patterns look on the same piece
Rotate and zoom to examine details from every angle
Experiment with combinations without spending hours with physical samples
Share their customized designs via SMS or email with family members before purchasing
Cross-Platform Architecture
Wonder's cross-platform architecture ensures that a customer who starts exploring options on a dealer's kiosk can continue on their smartphone and finalize their choices on their home computer, with all customizations preserved. “Today's furniture shoppers don't follow a linear path,” added Fopp. “They might visit a showroom, research at home, consult with their spouse, and then complete the purchase. Our solution meets them wherever they are in that journey, maintaining continuity across all channels and building confidence at every step.”
“Enterprise furniture manufacturers with configurable catalogs require visualization platform technology that can manage complexity at scale,” said Beck Besecker, CEO and Co-Founder at 3D Cloud. “Best Home Furnishings has always been an industry leader in accurate product representation and using 3D to visualize and configure their products has helped them to turn a complicated customization process into a delightful experience.”
About Wonder
Wonder helps thousands of furniture and mattress retailers grow by making it easy to sell products anywhere guests shop. The company's sales acceleration platform syncs priced product catalogs and live inventory to in-store devices, mobile apps, and e-commerce platforms. Wonder is part of the GigaCloud Technology family of companies (Nasdaq: GCT). For more information, visit www.wondersuite.com.
About Best Home Furnishings
Established in 1962 and family-owned and operated, Best Home Furnishings is an award-winning upholstery manufacturer recognized for their vast selection, and industry-leading turnaround times. Product lines include sofas, chairs, recliners, and dining chairs. Best has Indiana divisions in Ferdinand, Jasper, and Paoli with showrooms in Ferdinand and North Carolina. For more information, visit www.besthf.com.
About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization, including 3D product configurators, and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Deck Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit www.3dcloud.com.